Schedule and Track Social Media Posts in Google Sheets

Schedule and Track Social Media Posts in Google Sheets

Post TitleScheduled DateStatus
Launch Announcement2024-05-08
Feature Update2024-05-08Posted
Customer Story2024-05-09

Objective: Use a script to schedule social media posts stored in Google Sheets and mark them as posted on scheduled dates.


Set up a Google Sheet with columns for Post Content, Scheduled Date, and Status.

Open Extensions > Apps Script.

Replace the existing code with:

function schedulePosts() {

 const sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();

 const posts = sheet.getDataRange().getValues();

 const today = new Date().toDateString();

 posts.forEach((post, i) => {

 if (i === 0 || post[2] === “Posted”) return; // Skip header and already posted items

 if (new Date(post[1]).toDateString() === today) {

 // Integrate with a social media API to post content

 sheet.getRange(i + 1, 3).setValue(“Posted”); // Mark as posted




Save and name your project.

Set a daily time-driven trigger to run schedulePosts.

Explanation: This script checks daily if there are posts scheduled for the current day. It can be integrated with a social media API to automate posting, and it marks posts as “Posted” in the spreadsheet once done.

The schedulePosts() function in your script is designed to automate the process of posting content to social media based on scheduled dates stored in a Google Sheet. The function checks each row in the active sheet for post dates that match today’s date, and if a match is found and the post hasn’t been marked as “Posted”, it proceeds to mark it as such.

Description of the Sample Data Table

For the schedulePosts() function to operate correctly, your Google Sheet should be organized with at least three columns:

  • Post Title: The title or a brief description of the post.
  • Scheduled Date: The date when the post should be published. This must be in a format that the JavaScript Date object can recognize.
  • Status: A column to indicate whether the post has been published (“Posted”) or not.

Here’s how the data in your Google Sheet might look:

Post TitleScheduled DateStatus
Launch Announcement2024-05-08
Feature Update2024-05-08Posted
Customer Story2024-05-09

How the Script Works with the Data:

  1. Retrieve All Data: The script fetches all data in the sheet using getDataRange().getValues(), which gets all the filled cells.
  2. Date and Status Check: For each row, after skipping the header (first row), the script checks if:
    • The “Scheduled Date” matches today’s date.
    • The “Status” is not already marked as “Posted”.
  3. Mark as Posted: If both conditions are met, the script would theoretically post the content via a social media API (not implemented in the given script) and then update the “Status” column to “Posted” to indicate that the post has been handled.

Implementation Notes:

  • Date Handling: Make sure that the dates in the “Scheduled Date” column are entered in a format that JavaScript’s Date object can parse (e.g., “YYYY-MM-DD”).
  • Automation Limitation: The script as provided does not actually integrate with a social media API. To fully automate posting, you would need to include API calls to the respective social media platform within the if condition that checks the date.
  • Error Handling: Consider adding error handling to manage potential issues, such as misformatted dates or API call failures.

This setup is particularly useful for managing and automating social media content directly from a spreadsheet, helping maintain a consistent posting schedule without manual oversight each day.